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“Gods and Dragons” Partners with Yu Quan; FL Mobile CEO Ni Xianle Discusses Innovation in Building New Mobile Game Brands.

2013-07-17

“Gods and Dragons”, a highly anticipated card-battling game distributed by FL Mobile, was released at Beijing’s 798 Art District on May 28. Ni Xianle, CEO of FL Mobile, said: “The current mobile game market is flooded with card-battling games. The only way to win the competition is through innovation. At the same time, mobile game developers need to increase their brand awareness.”

“‘Gods and Dragons’ incorporates the best of tile-matching games and card-battling games. It automatically saves valuable time for players through the realism achieved by the new 3D Unity engine. With more than 500 pet training systems, the game will attract more player demographics and provide them with more playing options,” said Ni. He also emphasized the importance of innovation: “The only way to distinguish our game from hundreds of card-battling games, many of which have questionable qualities, is through relentless innovation.”

Another spotlight of this game launch is the new partnership with Yu Quan, famous Chinese pop duet known for their positive energy. Hailed as the “King of Pop” in China, Yu Quan is taking a dip in the gaming industry through their first-time investment in “Gods and Dragons”. According to Ni, the investment from Yu Quan will not only increase the popularity of the game but also attract more high-level players who are fans of the celebrity.

Ni said: “The goal of collaboration between the entertainment and the game industry is to maximize happiness because people who love listening to music or playing games are all essentially searching for happiness.” Ni also pointed out that the incorporation the entertainment industry with the gaming experience will maximize the sense of happiness more thoroughly, and he believes that it will become the mainstream game marketing strategy in the future.

http://video.sina.com.cn/v/b/105319260-1240700095.html

During the press conference, Blizzard Entertainment, developer of World of Warcraft, announced a new partnership with Red Infinity, developer of Gods and Dragons, and their plan to launch a desktop version of “Gods and Dragons”. As the distributor of card-battling game “Gods and Dragons”, FL Mobile CEO Ni Xianle said: “There will be more creative collaborations across different industries in the future. The mobile gaming industry will borrow successful marketing strategies from the film, television and desktop gaming industries to improve their development and marketing initiatives. There are also possibilities for collaborations among different industries to market games in similar genres in the future.”

Speaking of the explosion of mobile games in 2013, Ni felt that in the future, high-quality mobile games will create more opportunities for people to communicate with each other. Meanwhile, they will also facilitate more interactions among family members who play together. He believed that mobile games could help people live more happily.

When asked about the future development of FL Mobile, Ni said: “Besides card-battling games, we are also actively looking into action games, MMORPG and strategy games in the mobile platform. We have plans to introduce new games in these genres.”


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