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New LOGO for FL Mobile, New Step for Global Strategic Layout

2013-07-18

On May 6th, Feiliu(飞流), a mobile game publisher, is renamed as FL Mobile, marking its first step into the global mobile gaming market. It is reported that, based on a strategic perspective of globalization, FL Mobile has defined its role as a global professional mobile game publisher and operator, working hard on its global strategic layout of mobile game publishing and operating.

Its new LOGO is presented on a navy blue circle with white letters F and L, connected by an image of a jumping dolphin, which is also a part of the letter F. Such a positive and vivid image has earned an easy identification for the LOGO. The new name "FL Mobile" stands for itself, "Mobile" means mobile devices and mobile Internet, on which mobile gaming is based; "Global" stands for its global strategy; "Professional" represents its expertise and presence in mobile gaming.

2013 is a year that marks a vibrant growing in mobile gaming industry. Some say the market is saturated, while others describe it as a "promising land full of opportunities". Mobile gaming is a hot section in the mobile Internet industry, where only professionalism, open-mindedness and innovation can guarantee your survival. As for FL Mobile, both its renaming and issue of the new LOGO reflects its full confidence and its approval for the potentials of this market.

Insiders believe that, unlike the cultural industries such as book, movie or television industry, which are heavily restricted by countries, a mature game can generally tap into the global market. Globalization for mobile gaming has become a trend, whereas there has not seen a Chinese mobile gaming company in the global market. FL Mobile defines its role as a global professional mobile game publisher and operator. By defining such a role, we hope to crack into the global market, and to be the platform for Chinese mobile gaming to go global.

It's safe to say that the publishing is the key for mobile games to spread fun. For that matter, Xianle Ni, CEO of FL Mobile, say that FL Mobile concentrates on the publishing and operating, and has been communicating thoroughly with the developers since the beginning of the design process, seeking to be perfect. Meanwhile, FL Mobile supports the developers with financing and market analyzing.

By the end of Dec. 31st, 2012, FL Mobile boasts over1000 collaborated APP developers and 67,000,000 smart phone users, covering main mobile operating systems like IOS, Android, WP and Symbian. At the same time, we plan to help promote the revenue capacity of companies engaged in the industry. FL Mobile has provided an alliance for vertical interests-based developer communities based on Social SDK. Mobile game developers hold that these three strategies will help FL Mobile and them build a sound gaming ecosystem, and promote its global strategy. Carrying the new spirit and new ambition, FL Mobile will continue to create more and more miracles for mobile gaming through competition.

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