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Ost Chronicle stayed on top of Naver and T-store in Korea

2015-04-07

Ost Chronicel is 3D MMORPG mobile game, exclusively released by FLMobile Korea in Naver, AppStore, Google play and T-store. The spokesperson NANA, a Korean girl, was ranked the first in the annual '100 Most Beautiful Faces' posted by TC Candler in 2014. With her joining FL Korean as a spokesperson, FLMobile’s strategy of entertainment marketing, this game has changed the mobile game market patterns of Korea.

Ost Chronicel was officially released by FLMobile Korea in December 24th. Since now it has stayed in the first place in the best-seller list and the free download list in Naver and AppStore. Furthermore, it reached No. 1 in T-store in 8 hours after been released. In other platforms it also stayed in the top 5 in selling lists.

Ost Chronicel developed by Perfect World, 360-degree full view, 3D MMORPG, with a highlight of instant fights among multi-players. There are some unique systems, which have never been seen in similar games. This game is extremely attractive in Korea. The outstanding quality of the game garmented good retention----the average of D1 retention was 73% and D7 retention was 34%. Thanks to the strategy of entertainment marketing (e.g. inviting NANA as the spokesperson) Ost Chronicel has gained huge amount of users.

In one survey designed to study the source of the gamers, one question is: where did you know the game? The result showed that most of the gamers knew this game through NANA. After inviting NANA as the spokesperson, FLMobile has made a series of promotion videos, posters and media conferences for NANA, enabling the new game Ost Chornicel becoming a hot topic within a short period of time. Attracting people’s attention played an important role in enlarging users.

The success of Ost Chronicel has proved that entertainment marketing is an important strategy that can be applied not only to China but also to overseas market. It means that FLMobile has already started to behave as a real international game publisher and operator. With Ost Chronicel becoming more and more popular in Korea, the brand of FLMobile is also becoming more and more well known, which lays a sound foundation of wining larger Korean market share.

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