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Beijing FLMobile CEO Dr. Ni in MGAS

2015-04-07

2014 Mobile Game Industry Annual Summit(MGAS)held in Xiamen on January 7,2015. The CEO of FLMobile Xianle Ni (Dr. Ni), made a speech “ To reassure the CP in Publisher’s aspect” in this summit. This speech expounds how FLMobile can help the CP raise the value under the globalization trend.

In the first part of the speech, Dr. Ni in the perspective of publisher indicated successful CP team needs “vision” in 2013; a team with "power" in 2014. But in 2015, “share” “IP” “innovation” “marketing” becoming the key word. In the elements of a successful CP, create their own IP and focused, understand sharing is particularly important to the team.


Dr. Ni presented industry chain model is “CP+Publisher+Traffic” firstly in the middle of 2014, and this viewpoint won the widespread recognition. In the speech of MGAS, he further elaborated this idea. He point out, CP, publisher and traffic combine a whole mobile game industry chain, and the publisher is the connection of other parties. Highly professional publishing and operation services can make game products have great achievement in the market, and FLMobile is such a company has these qualities.

In addition, the domestic and overseas market occupies the equally important position in FLMobile market layout. FLMobile start a comprehensive strategy of Globalization in 2014. Now, FLMobile have a branch in South Korea, have strategic partner in Taiwan and Thailand, and also set up a team focus on localization publish service in Japan, European and American area. Recently, “Ost Chronicle” which just released in South Korea stayed on top of Naver and T-store, "launch! Tough guy" in Taiwan also have the great achievement. Dr. Ni also mentioned in speech, using the strategy of globalization can bring more domestic competitive mobile game overseas and also would be more excellent games overseas into China, and then CP can have double value.

The last lecture, Dr. Ni said, FLMobile hope to cooperate with more CP, based on consistent philosophy, same objectives and cooperation to reach a win-win situation, work together for China mobile game industry development.

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