中文Phone:+861084210089Email:erin.park@feiliu.com

FLMobile in GMIC: In-depth layout of strength categories

2015-05-06

April 29, 2015, Global Mobile Internet Conference(GMIC)agenda into the theme of “refining operations of global mobile game”. The leaders, which come from Google play, Falafel Games, FLMobile published a series of keynote speeches. Xianle Ni, the CEO of Beijing FLMobile aim at today market status made the speech “Survival of CP and Publisher Under the Red Sea”.

According to the data of Enfodesk, the market size of 2014 China Mobile game is 29.35 billion RMB, and rose 111%. 2015, the market size is expected to be more than 45 billion, over the next 5 years will be between 200 billion to 300 billion, fast growth has led to rapid expansion of market size for domestic publishers and developers with more living space.

2014,Global mobile game market is 156.338 billion RMB. In contrast, the share of the Chinese market accounted for only 17.56%. Sophisticated overseas markets have become mobile game vendors to expand the scope of business of the new space, but at the same time, a growing number of external funds also flow in the mobile game space, makes the mobile game market competition intensifies. Therefore, under the "Red Sea", publishers and developers living space would be relatively compressed.

In this situation, Dr. Ni believes that selection of product type is particular important for publishers and developers. To FLMobile for example, “Snapped Three Kingdoms”, “To Attack Cities and Capture Territories” and "Battlefield Tank" are SLG mobile game and all of them operating life more than one year. Accumulated cash flow more than 100 million RMB, “Snapped Three Kingdoms” over 200 million RMB and become a leader in the three kingdoms SLG mobile games. 2015, FLMobile will publish “Dragoon Warsong”, “God Killer”, “Quan Zhi Gao Shou”, “Sango”and other mid to hard core mobile games.

According to incomplete statistics, the output of domestic mobile game is more than 5000, mobile games fast update iteration, short life cycle, develop more simplicity and replication features, makes a lot of CPs selected "imitation", high "imitation" product output profitable is less than 10%. Dr. Ni has points out that mimic age has past, CPs should focus on the long term layout, give full play to their own advantages to adhere to the "high-quality goods" products. Planning, technology, art as a product "golden triangle" is particularly important. FLMobile as publisher, deeply understanding of the mobile game market users and trends are very important. Development business should pay attention to " rate of second glance ", according to the long-term layout, output "series" the high-quality goods mobile game, or publish the excellent mobile games sequel, and with the steady accumulation of user groups, it’s easier to make the game market acceptance and promote ARPU.

At end of the speech, Dr. Ni reiterated that insist to do what you are good at is very important for the CP and Publishers. FLMobile always uphold the concept of "focus on publish and operation on mobile games " and accumulation of experience, brand and users is the key to a company to survival in the “Red Sea”.

Copyright 2009-2015 FL Mobile. All right Reserved