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FL Mobile creates mobile gaming history: numbers from Gods and Dragons, iOS version, through the roof within a week

2013-07-17

6th June 2013, the People’s Card game Gods and Dragons iOS version, published by FL Mobile in collaboration with CMGE (NASDAQ:CMGE), has been released on the platform for a week and has stormed to fourth place on the AppStore sale’s chart. Gods and Dragons follows I’m MT to become another mobile card game legend.

According to my understanding, Gods and Dragons on iOS has a daily active user retention rate of 68%. Daily user retention, the number of new users per day, daily income and the proportion of users paying fees is increasing at an extremely impressive rate. Hits for the game on the Baidu search engine have also been increasing continuously. This kind of performance has astonished an app industry overrun by paid ranking schemes.

In contrast to the more traditional micro-blogging marketing of I’m MT and other mobile games, the publisher for the iOS version of Gods and Dragons, FL Mobile, has famous stars, beautiful models and a form of entertainment marketing to expand the “genes” of mobile games considerably. In doing so successfully they have created a new marketing model for the mobile game industry: entertainment marketing.

As everyone knows, in the territory of web gaming, celebrity spokesmen are commonplace. Celebrities are reincarnated as in-game characters. At the same time as attracting the eyes of the gamer it also plays a definite role in promoting the game brand. Yu Quan this time however have blazed a new trail. Not just simple spokesmen but investors. They also appeared live at the news conference, interacting with beautiful models playing the game and listening to the makers speaking about the venture. At the same time Yu Quan will also appear in game via a beautiful 3D image to interact with players in real time.

The story revealed soon after was even more astonishing. Yu Quan’s investment ran into eight figures. From this it can be seen that 2013 is the mobile gaming industry’s break out year. Yu Quan cared about Gods and Dragons and they personally banged the drum for it, and so greatly increase the level of active users. At the same time they have smashed the idea of celebrities solely focusing on the spokesperson aspect, and therefore bringing about a future win-win situation.

At the same time we also saw beautiful female spokespeople and those in the entertainment industry crossing boundaries and cooperating to become effective tools of mobile game marketing. Because using attractive girls in marketing draws attention, to a certain degree, the marketed object can become the focal point of conversation through a few large scale advertising events. What is different here though is that the girls chosen by FL Mobile to represent, and in passing sell the game, were not ordinary showgirls. They were real and respectable game players. According to my understanding, Chen Xixuan, the young model born during the nineties, who often appeared in front of the camera for Gods and Dragons is a real player of the game. She is also a new cutting edge actress and model who graduated from the Central Academy of Drama. It goes without saying that the revelation of many attractive female players attracted many gaming fans and active players.

FL Mobile did not just use attractive girls as trophies, but rather combined “pretty faces” with detailed marketing events, creating a new effect. Looking at it from another angle, FL Mobile has redefined the concept of attractive models within marketing. Of course, the gorgeous 3D engine, and the beautiful design of the cards has received a warm welcome from female gamers. It is the main reason for the mass coming together of so many woman gamers.

Surveying the domestic mobile game market, the main marketing techniques usually include chart placing schemes, bundled software, word of mouth and the use of microblogs. An exception to this is rarely seen. Data from the app and analysis platform Talking Data shows form a sample of 400 mobile games using traditional marketing techniques that their user retention rate in the last half year has been declining. It has went from 30% to around 20%, and seven day user retention is about 10%. FL Mobile’s multi-pronged attack, however, of using celebrities, attractive female models, and entertainment marketing together has left Gods and Dragons iOS version with a daily user retention rate of 68%.

In light of FL Mobile’s Gods and Dragons strong performance after one week online, industry insiders believe after gaining such excellent results, the mixing of several big marketing strategies and their remarkable combined effect, it could even be said that the benchmark in mobile game marketing has been smashed. It accomplished comprehensive marketing to the mobile game sector and also catered to the present day mobile game market’s “pan-entertainment” direction.

According to my understanding FL Mobile’s strategic thinking revolves around the three main methods of “big distribution”, “big marketing”, and a “big brand”. The “big marketing” strategy places culture and entertainment at the center of this approach, seeking to cover all media platforms. On top of this using attractive and respectable female gamers, gains the attention of gamers immediately and is used to create a better brand image. This compliments the “big brand” strategy perfectly.

We can predict that after Gods and Dragons astonishing results gained through the use of attractive girls and entertainment marketing, FL Mobile’s strategy will become the domestic mobile gaming sector’s model to follow.

iOS download address:https://itunes.apple.com/cn/app/long-zhi-zhao-huan/id583823992?mt=8

Android beta stage download address (progress will not be deleted): http://apk.cmge.com/upload/gf/lzzh/DragonSummone_360_6_7.apk.apk

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